Insights that drive award-winning results and improve millions of lives
Hey, I'm Sid (they/them) — a UX Researcher based in foggy San Francisco. Shaped by a decade in health innovation, I've spent my career translating complex human needs into experiences that matter. I've learned that whether you're redesigning clinical workflows or creating moments of joy, it all starts with understanding people.
— Currently, I'm a Principal Product Designer
at Applied Research Works, a Bay Area based company leveraging AI/ML to turn big data into informed clinical decisions.
With roots in human factors and systems engineering
Blending mixed-methods research with human-centered design to craft impactful and scalable products.
Regardless of the context, I am at my best when working with dedicated folx to bring big, bold ideas to life
In that spirit, I'm also the Creative Chair for AIGA's Women In Leadership and Design (WILD) SF
We amplify womxn and non-binary designer voices in the Bay Area. If you're interested, reach out! I'd love to get you connected.
On a personal note, I fell in love during the pandemic
The unexpected detour altered my path and continues to inform my research approach.
