Insights that drive award-winning results and improve millions of lives
Hey, I'm Sid (they/them) — a Research and Design Lead based in Oakland, CA. I translate clinical complexity and behavioral insight into trusted health experiences that people rely on every day.
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— Previously, I was a Principal Product Designer
at Applied Research Works, a Bay Area-based company using AI to deliver clinical insights that improve human health.
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With a Background in Human Factors and Systems Engineering
Understanding both human psychology and complex systems to design experiences that scale broadly
Regardless of the context, I am at my best when working with dedicated folx to bring big, bold ideas to life
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In that spirit, I'm also the Creative Chair for AIGA's Women In Leadership and Design (WILD) SF
We amplify women and non-binary designer voices in the Bay Area that lead to stronger, more inclusive design teams. If you're interested, reach out! I'd love to get you connected.
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On a personal note, I fell in love during the pandemic
The unexpected detour altered my path and continues to inform my research and design approach.
