Designs that deliver award-winning results and create meaningful change
Hey, I'm Sid (they/them), a product designer and strategist based in foggy San Francisco. Over the last decade, I've used a design mindset to craft human-centric experiences, grow teams and unlock business opportunities.
— Currently, I'm a Principal Product Designer
at Applied Research Works, a Bay-Area based company leveraging AI to translate big data into actionable insights and foster physician and patient behavior change
With roots in engineering and business strategy
Equipping me the ability to decode the story behind the numbers and implement a strategic product design approach to drive engagement and accelerate product-market fit
Regardless of the context, I am at my best when working with dedicated folx to bring big, bold ideas to life
In that spirit, I'm also the Creative Chair for AIGA's Women In Leadership and Design (WILD) SF
We amplify womxn and non-binary designer voices in the Bay Area. If you're interested, reach out! I'd love to get you connected.
On a personal note, I fell in love during the pandemic
The unexpected detour altered my life path and continues to inform my design approach
