Designing impactful experiences informed by behavioral science
Hey, I'm Sid (they/them). I use behavioral insights and human-centered design to shape products and experiences people rely on every day. If you’re building something that could change how people create, connect, or thrive — let’s talk.
— Previously, I was a Principal UX Designer
at Applied Research Works, a Bay Area-based company using AI to deliver clinical insights that improve human health.
With 10+ years uncovering the ‘why’ behind human behavior,
I’ve increased user engagement by 40% within a year, de-risked multi-million-dollar decisions, and led large-scale, award-winning experiences for 4.3M+ people.
Regardless of the context, I am at my best when working with dedicated folx to bring big, bold ideas to life
In that spirit, I'm also the Creative Chair for AIGA's Women In Leadership and Design (WILD) SF
We amplify women and non-binary designer voices in the Bay Area that lead to stronger, more inclusive design teams. If you're interested, reach out! I'd love to get you connected.
On a personal note, I fell in love during the pandemic
The unexpected detour altered my path and continues to inform my research and design approach.
Drop me a note
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Hypotheses drive discoveries.
Let's explore what's possible.
© 2025 Sid Deshpande. All Wrongs Reserved.
