Turning Data into Action
Led end-to-end UX research and design of a physician-facing technology that transforms big data into a visual interface to prioritize Asthma conversations at point-of-care. In addition to improving patient experience, reducing ED visits and the associated costs, we were recognized as a national leader in asthma care. This achievement, which was a direct result of the work below, led to speaking invitations and consulting engagements.
Designer
Lindsey Roth
Challenge: No time for Asthma
A standard doctor’s office visit is 15 minutes. While this touchpoint is the most effective way to change patient behavior, time and technology constraints make it impossible for physicians to assess and provide care beyond the immediate need. This means chronic conditions like asthma often go overlooked until they can no longer be ignored.
"We shouldn’t have to wait for an asthma attack or a trip to the Emergency Department before we talk to our patients about their chronic condition."
Understanding the current state and establishing the north star
To minimize design and tech debt, I ensured we understood the context for which we were designing for and were aligned on our north star.
> Part 1: Establish a clinically-sound measure to guide this work
> Part 2: Conduct field research to understand workflows along with physician and care team values, attitudes and behaviors
> Part 3: Define the problem and ensure leadership alignment on the strategic approach
Solving for physician pain points to drive adoption and behavior change
We uncovered repetitive pain points that were hindering the desired physician behavior. While some were addressed through operational changes, there were key ones that could be solved through designing a product that met the needs of the diverse care teams across 21 hospitals.
Launching at scale with confidence
To orchestrate a launch across diverse teams spread across 21 hospitals, the team identified strong physician champions based at each of the locations.
To create true ownership, the champions were actively engaged throughout product design and development. To help aid launch efforts, champions were provided internal pitch decks, talking points, and user guides -- all grounded in research to resonate with the intended audience. The core team continued to make themselves available if and when we need to offer white-glove service.
Results: A national leader in Asthma care
The project reduced Asthma-related ED visits, improved medication management, and enhanced clinician satisfaction. The methodical and collaborative approach we used received the highest adoption rates across similar product launches, and informed future product design and development processes.
Externally, this work gained industry-wide recognition and established us a national leader in Asthma care.
*Note: Due to the sensitive nature of this work, I'm limited in the amount I can share re:quantitative stats. Reach out for a full case study.
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