Turning Data into Action
Zero-to-one design and development of a physician-facing technology that transforms big data into a visual interface to drive informed Asthma care decisions. In addition to improving patient experience, reducing ED visits and the associated costs, we were recognized as a national leader in asthma care. This achievement, which was a direct result of the work here, led to speaking invitations and consulting engagements.
Product Strategist
Lindsey Roth
Challenge
A standard doctor’s office visit is 15 minutes. While this touchpoint is the most effective way to change patient behavior, time and technology constraints make it impossible for physicians to assess and provide care beyond the immediate need. This means chronic conditions like asthma often go overlooked until they can no longer be ignored.
"We shouldn’t have to wait for an asthma attack or a trip to the Emergency Department before we talk to our patients about their chronic condition."
Understanding the current state and establishing the north star
To minimize design and tech debt, I ensured we understood the context for which we were designing for and were aligned on our north star.
> Part 1: Establish a clinically-sound measure to guide this work
> Part 2: Conduct field research to understand workflows along with physician and care team values, attitudes and behaviors
> Part 3: Define the problem and ensure leadership alignment on the strategic approach
Solving for physician pain points to drive adoption and behavior change
We uncovered repetitive pain points that were hindering the desired physician behavior. While some were addressed through operational changes, there were key ones that could be solved through designing a product that met the needs of the diverse care teams across 21 hospitals.
Launching at scale with confidence
To orchestrate a launch across diverse teams spread across 21 hospitals, the team identified strong physician champions based at each of the locations.
To create true ownership, the champions were actively engaged throughout product design and development. To help aid launch efforts, champions were provided internal pitch decks, talking points, and user guides. The core team continued to make themselves available if and when we need to offer white-glove service.
Results: A national leader in Asthma care
The project reduced Asthma-related ED visits, improved medication management, and enhanced clinician satisfaction. The methodical and collaborative approach we used received the highest adoption rates across similar product launches, and informed future product design and development processes.
Externally, this work gained industry-wide recognition and established us a national leader in Asthma care.
*Note: Due to the sensitive nature of this work, I'm limited in the amount I can share re:quantitative stats. Reach out for a full case study.
Other Works
Post-Op Home Recovery App
Enabling patients to recover in the comfort of their home following Orthopedic surgery
The design approach reduced post-surgery complications, received national recognition and won the NCQA Innovation Award
Go to Project
Web and Mobile Experience
Achieving product-market fit and designing a web and mobile experience to turn prospects into brand ambassadors
Beyond securing funds, this work unlocked key technology and government partnerships that led to unprecedented growth
Go to Project